The Swift Current Broncos announced Travis Crickard as the new General Manager and Head Coach on April 24.
The St. John’s Newfoundland native has extensive experience in the Canadian Hockey League and internationally with Hockey Canada. His most recent position was as head coach of the Saint John Sea Dogs of the QMJHL since 2022 and was also named the club’s general manager in 2024.
Crickard was an assistant coach with the Kelowna Rockets from 2014 to 2019 and was previously an assistant coach with the Ottawa 67’s in the OHL.
In addition to his club experience, Crickard has been heavily involved with Hockey Canada. He has served as a head coach, assistant coach and video coach across multiple U-16, U-17, and U-18 programs. Most recently, he was an associate coach for Team Canada at the 2025 Hlinka Gretzky Cup. In total Crickard has helped Canada earn three IIHF U18 gold medals, a Hlinka-Gretzky Cup bronze medal, and two U17 World Challenge silver medals.
“We are extremely pleased to welcome Travis to the Swift Current Broncos,” said Broncos Chairman of the Board Trent McCleary. “Travis brings a wealth of coaching and general manager experience at the CHL level, along with a deep understanding of the standards and expectations within Hockey Canada programs. He understands the importance of building something our fans and city can be proud of and is fully invested in this organization and the people who support it every day. We are confident that his leadership, vision, and dedication will have a lasting impact on our players both on and off the ice, and we’re excited to see where he can help take the Broncos moving forward.”
“My family and I are truly honoured and grateful for the trust the Broncos Board of Directors have shown in me to serve this storied program and the city of Swift Current,” said Crickard. “We admire the community connection the team has and want to build a team and program the people of Swift Current will be proud to support. The Board of Directors and current staff members have done marvellous work to build a values-driven foundation to help guide the organization. I look forward to helping bring those values to life and make a positive difference in the personal and hockey growth of our players.”
